We have over $50bn of transaction experience globally

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Learn How to Sell Your Business With Expert Reviews and Live Q&A

The Knowledge+ Program combines our complete M&A course with personalised support to help you prepare like a pro. You’ll get 1:1 sessions, we review your prepared materials plus you get access to weekly live Q&A sessions. It’s not advisory, it’s guided learning with real experts, when and where it matters most.

A More Personal, Guided Version of the Knowledge Program

The Knowledge+ Program includes everything from our core course, plus personalised support where it matters most. You’ll still learn the full process from valuation to closing, but you’ll also get 1:1 reviews, feedback on your materials, and access to our expert team through weekly Q&A sessions. 

Whether you need help with your CIM, valuation, financial clean-up, or just want to make sure you’re doing it right, this is the version of the program for founders who want to move with speed, structure, and expert backup.

Extra's you'll get:

Is this you?

Founders who want to sell
within 3-12 months

You’re not just thinking about an exit, you’re preparing for one. You want expert support to avoid mistakes and maximise value.

Time-poor operators
who need accountability

You’re busy running your business and want a structured path, clear priorities, and expert guidance to get exit-ready fast.

Founders who want to build
buyer-ready materials

You need help with your CIM, financial databook, and buyer outreach strategy, and want experienced eyes on what you’re creating.

Sellers who’ve had a failed exit
or a bad experience

You’ve been through this before and know how quickly things can fall apart. This time, you want to do it properly.

What’s inside
and who it’s for

Selling your business doesn’t have to be overwhelming, even if it’s your first time.

Too many business owners head into a sale unprepared, basing decisions on inflated marketplace multiples, unverified advice from forums, or casual buyer approaches. This leads to missed opportunities and costly mistakes. Our program equips you with the exact steps, strategies, and insights buyers respect.

You’ll learn how to:
No MBA required. No jargon.

Just practical help from people who’ve successfully sold companies and want to help you do the same.

Clients about
the program

Selling your business is one of the biggest decisions you’ll make — and it can feel overwhelming if you’ve never done it before. That’s why we built the Knowledge Program: to give founders the clarity and tools they need to navigate the process with confidence.

But don’t just take our word for it. Here’s what real founders have to say about how the program helped them prepare, take action, and sell on their own terms.

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This gave me the clarity I didn’t know I needed. I had no idea where to start with selling my business — this program laid it all out. I now feel in control of the process, and buyers are actually taking me seriously.

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Sanne Janssen

CEO MailChimp

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My numbers were a mess — now I’m ready. I run a solid e-commerce brand but was embarrassed about my financials. The templates and walkthroughs helped me organize everything and present it in a way that makes sense.

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Lina

DTC business owner

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Worth every euro — even months before selling. I’m not even on the market yet, but thanks to this course I know exactly what I need to fix to raise my valuation. It already changed how I run the business day to day.

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Joris

Agency Owner

Program Modules

This enhanced version of the course includes the full set of 12 modules, plus direct interaction with our M&A team. You’ll get personalised feedback, expert reviews of your materials, and weekly access to ask questions live.

Understand the full journey from first thoughts to post-closing

Clean up your books and build a buyer-ready financial databook

Learn what drives valuation, and how to determine a realistic range

Understand your options (e.g., earnouts, asset sales, share sales)

What documents and materials you need and how to prepare them

Learn how to approach buyers, present your deal, and control the narrative

What to say, what not to say, and how to manage buyer questions

Learn how to review, compare, and negotiate these key offer documents

Prepare for what buyers will request and how to respond confidently

Get clarity on working capital, purchase price adjustments, and deal terms

Learn how ownership, assets, and access are legally and operationally transferred

83% booked already reserve today!

83%

The difference between our programs

Knowledge Program
Lifetime access to all moduules
Templates & Practical tools
Weekly expert Q&A sessions
1:1 review of your materials
Personal deal prep support
Knowledge Program
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Knowledge+ Program
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Not Sure If You’re Ready? Start Here

Use our free Exit Readiness Tool to find out

A simple tool to assess your exit readiness in minutes:
€2.997incl. VAT

Designed for founders who want to move fast and stay in control

Because that’s what we like, right?

This program isn’t about replacing advisors, but about getting more value from them. We step in where most founders get stuck: understanding valuation, structuring their deal, and preparing buyer-facing materials. If you’re serious about selling and want to do it right without wasting time or money, Knowledge+ is for you.

Frequently Asked Questions
How is Knowledge+ different from the standard program?

Knowledge+ includes everything in the base course, plus 1:1 support, expert reviews of your materials, and weekly Q&A calls to guide your process. It’s more tailored, so you’re not working through the modules alone.

Yes. If you’ve already joined the standard Knowledge Program, you’re welcome to upgrade anytime. You’ll only pay the difference between the two tiers.
We won’t draft them for you, but we will review your work, provide structured feedback, and show you where to improve—so your materials are aligned with what buyers expect.
Absolutely. Many founders join mid-process to tighten up materials, understand deal terms, and avoid mistakes that cost them value or delay closing.
You get lifetime access to all course modules and templates. The 1:1 support and Q&A calls are available for 6 months from your enrollment date.
Yes—for legal, tax, and in some cases, deal-specific matters. This program helps you reduce advisor dependence and costs by handling the core preparation yourself, with our support where needed.

It’s designed for founders of online businesses—e-commerce, SaaS, mobile apps, content sites, and agencies—with at least €100K in annual profit and some history of growth or stability.

That’s completely fine. Many founders use Knowledge+ as a way to prepare early—6 to 12 months in advance—so they can improve their position, fix weak spots, and go to market with confidence.