We have over $50bn of transaction experience globally
We have over $50bn of transaction experience globally
Built for founders, not finance people.
You’ll learn how the process really works, how buyers think, and how to prepare your business for maximum value. With tools, templates, and expert guidance, you’ll avoid common pitfalls and close with confidence.
Go at your own speed, no pressure, lifetime access.
Fit the course around your business and life, not the other way around.
Plain English, no corporate jargon
Templates for a Teaser, Information Memorandum, financial databooks, NDAs, LOIs, and more
made for online founders
From M&A Experts
Average completion time
From valuation to negotiation
Learn from real exit scenarios
Learn anywhere, anytime
No theory — just what works
Selling your business doesn’t have to be overwhelming, even if it’s your first time.
Too many business owners head into a sale unprepared, basing decisions on inflated marketplace multiples, unverified advice from forums, or casual buyer approaches. This leads to missed opportunities and costly mistakes. Our program equips you with the exact steps, strategies, and insights buyers respect.
Just practical help from people who’ve successfully sold companies and want to help you do the same.
Selling your business is one of the biggest decisions you’ll make — and it can feel overwhelming if you’ve never done it before. That’s why we built the Knowledge Program: to give founders the clarity and tools they need to navigate the process with confidence.
But don’t just take our word for it. Here’s what real founders have to say about how the program helped them prepare, take action, and sell on their own terms.
This gave me the clarity I didn’t know I needed. I had no idea where to start with selling my business — this program laid it all out. I now feel in control of the process, and buyers are actually taking me seriously.
CEO MailChimp
My numbers were a mess — now I’m ready. I run a solid e-commerce brand but was embarrassed about my financials. The templates and walkthroughs helped me organize everything and present it in a way that makes sense.
DTC business owner
Worth every euro — even months before selling. I’m not even on the market yet, but thanks to this course I know exactly what I need to fix to raise my valuation. It already changed how I run the business day to day.
Agency Owner
In our Knowledge Program, you’ll master every step of selling your online business, without the guesswork. From preparing your business and valuing it accurately to creating trusted financial materials. By the end, you’ll be ready to run a smooth, profitable exit on your own terms.
Get your business ready and align it with what buyers are truly looking for.
Determine your value based on real-world deals, not inflated estimates.
Present clear, credible financial materials buyers can rely on.
Run the sale professionally while keeping full control yourself.
Negotiate LOIs and deal terms to secure the best outcome.
Handle the buyer’s review process with clarity and confidence.
Spot and fix red flags before they derail your sale.
Use our free Exit Readiness Tool to find out
This isn’t a “guaranteed exit” course.
We’re not selling hype, we’re advisors who’ve seen firsthand how founders lose value, not during the deal, but after it’s done. This program is the result of countless conversations with founders who made the wrong decisions simply because they didn’t know better.
Selling your business takes more than knowledge. It depends on the quality of your business, its financial health, competitiveness, and market conditions.
We believe many parts of the M&A process can be handled by founders themselves, if they’re well-prepared. That’s why this program exists: to reduce your reliance on advisors, avoid common pitfalls, and save real costs. But let’s be clear, you’ll still need legal, tax, and sometimes deal support. We’re advisors too. The difference is: now, you’ll know when and how to use them.
No, we don’t make empty promises. This program gives you the tools and knowledge to run a professional process, but a successful exit also depends on your business quality, market conditions, and timing.
Not entirely. You’ll still need legal, tax, and possibly deal-specific advice. But this program helps you reduce unnecessary advisory costs by doing the work you can do yourself.
Founders of online businesses—SaaS, e-com, apps, agencies, and content who want to understand the exit process, prepare properly, and stay in control of their deal.
Step-by-step modules, templates, real deal examples, and in the Knowledge+ version, personal support from experienced M&A advisors who’ve done this many times before.
No. Many founders join 6–18 months in advance to prepare, fix weak spots, and understand how buyers think—so they’re ready when the time is right.
Poor valuation logic, bad deal terms, missed red flags, and costly mistakes that often only show up after the deal is done. We help you spot and solve these early.
You’re not alone. We show you what needs to be cleaned up, how to do it, and what documents buyers expect—so you can fix issues before they become deal-breakers.
