We have over $50bn of transaction experience globally
We have over $50bn of transaction experience globally
This program gives you the step-by-step structure, tools, and real-world insight to take control of your exit, using advisors only where truly needed, not by default. It’s built for founders, not finance professionals.
You’ve built a great business but have no idea how selling works, or what to expect. You want clarity, not guesswork.
You’ve spoken to brokers or marketplaces that overpromised and underdelivered. Now you want to understand the process before trusting someone again.
You’re running a profitable business but don’t have a CFO or finance team. You want to make sure everything’s ready before you speak to buyers.
You’re 6–18 months away from selling and want to prepare properly, so you can increase value and close faster when the time comes.
Selling your business doesn’t have to be overwhelming, even if it’s your first time.
Too many business owners head into a sale unprepared, basing decisions on inflated marketplace multiples, unverified advice from forums, or casual buyer approaches. This leads to missed opportunities and costly mistakes. Our program equips you with the exact steps, strategies, and insights buyers respect.
Just practical help from people who’ve successfully sold companies and want to help you do the same.
Selling your business is one of the biggest decisions you’ll make — and it can feel overwhelming if you’ve never done it before. That’s why we built the Knowledge Program: to give founders the clarity and tools they need to navigate the process with confidence.
But don’t just take our word for it. Here’s what real founders have to say about how the program helped them prepare, take action, and sell on their own terms.
This gave me the clarity I didn’t know I needed. I had no idea where to start with selling my business — this program laid it all out. I now feel in control of the process, and buyers are actually taking me seriously.
CEO MailChimp
My numbers were a mess — now I’m ready. I run a solid e-commerce brand but was embarrassed about my financials. The templates and walkthroughs helped me organize everything and present it in a way that makes sense.
DTC business owner
Worth every euro — even months before selling. I’m not even on the market yet, but thanks to this course I know exactly what I need to fix to raise my valuation. It already changed how I run the business day to day.
Agency Owner
This course gives you a complete, step-by-step understanding of how to prepare and sell your online business, without confusion or wasted costs. With over 3 hours of expert-led content, you’ll learn exactly what to do, when to do it, and how to present your business professionally to serious buyers.
Understand the full journey from first thoughts to post-closing
Clean up your books and build a buyer-ready financial databook
Learn what drives valuation, and how to determine a realistic range
Understand your options (e.g., earnouts, asset sales, share sales)
What documents and materials you need and how to prepare them
Learn how to approach buyers, present your deal, and control the narrative
What to say, what not to say, and how to manage buyer questions
Learn how to review, compare, and negotiate these key offer documents
Prepare for what buyers will request and how to respond confidently
Get clarity on working capital, purchase price adjustments, and deal terms
Learn how ownership, assets, and access are legally and operationally transferred
Use our free Exit Readiness Tool to find out
Making selling reachable
As advisors, we understand that many founders, especially bootstrapped ones, are cautious about paying for something they don’t fully understand. That’s exactly why we created this program: to give you access to top-tier M&A knowledge without the high price tag.
This isn’t hearsay, forum threads, or generic advice. It’s the way of working and structure you expect from Big Four or boutique firms. Only now it’s available in a founder-friendly way. We don’t expect you to become a financial wizard overnight. But we do believe you’ll walk away with a clear understanding of the big items in M&A, valuation, deal terms, due diligence, and what really drives value.
Of course, we’d love to support you as advisors too. And if you ever do need help, whether it’s financials, deal structuring, or negotiation, we’re here to step in where it matters most. We value clients who come prepared, and we believe that together, we can achieve better outcomes.
No, we don’t make empty promises. This program gives you the tools and knowledge to run a professional process, but a successful exit also depends on your business quality, market conditions, and timing.
Not entirely. You’ll still need legal, tax, and possibly deal-specific advice. But this program helps you reduce unnecessary advisory costs by doing the work you can do yourself.
You’ll learn the key steps in the M&A process: valuation, financial prep, buyer communication, due diligence, deal terms, and closing. You won’t become a financial expert, but you’ll understand the major decisions and avoid common mistakes.
This program is built by experienced M&A advisors—not forums or anonymous threads. You get structured, real-world guidance, not conflicting opinions or surface-level tips.
No. Many founders join 6–18 months in advance to prepare, fix weak spots, and understand how buyers think—so they’re ready when the time is right.
Absolutely. This course was made for founders like you—who want clarity before committing big fees. You’ll save time, avoid unnecessary advisors, and likely increase the value of your business through better preparation.
Yes. While this course is designed for self-paced learning, we’re happy to support you if you need expert input later on. You can engage us for specific help—on your terms, when it matters most.
