We have over $50bn of transaction experience globally
We help founders of content-driven businesses, blogs, affiliate sites, newsletters, communities, and media brands prepare for and execute a successful exit or acquisition. Whether you monetise through ads, affiliates, or subscriptions, we know how to position your business to attract serious buyers.
This isn’t a lead list. It’s structured process from strategy to closing
We help you clarify revenue streams, document key assets (like top-performing pages or traffic sources), and address dependency risks whether that’s SEO, a personal brand, or specific affiliate partnerships. We also help package your analytics, SOPs, and content strategy to make your business easy to understand and operate.
On the buy-side, we evaluate traffic sources, monetisation potential, creator/founder dependency, and content performance to separate high-quality assets from unstable ones. Our job is to turn intangible value into a clear, credible story that buyers can act on.
We’ve advised on content business deals across niches, Personal Finance, Setting up your own FBA business, tech, parenting, health, and more ranging from €100K to €7M. We understand how to position authority sites, affiliate revenue, ad monetisation, and communities for maximum value.
We’ve helped founders exit everything from bootstrapped SaaS tools and fast-growing e-commerce brands to niche agencies and digital product businesses. No matter the model — if it’s online and profitable, we know how to guide it to a great outcome.
Discover how a bootstrapped founder navigated the exit process with our help from valuation to final deal.
Step-by-step walkthrough of how we help founders prepare, list, and sell their online businesses with confidence.
We’ll help you navigate these
Content businesses often lack clean financials, have unclear traffic attribution, or are too dependent on a single channel like Google SEO. Buyers worry about traffic stability, earnings reliability, and how transferable the content or audience is post-sale.
When your brand is you.
We’ve helped content businesses where the founder is the brand, like a successful FBA coaching platform that sold for a high 7-figure sum. Through smart structuring and clear transition planning, we bridged the gap between founder dependency and buyer confidence. If you’re the face of your business, it doesn’t mean it’s unsellable, it just means the deal needs to be designed right. We know how to do that.
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